On September 13, 2021 Boehringer Ingelheim, a global leader in animal health, reported that its FRONTLINE brand was named global Brand of the Year 2021-2022 in the Animalis Edition of the World Branding Awards (Press release, Boehringer Ingelheim, SEP 13, 2021, View Source [SID1234587571]).

Schedule your 30 min Free 1stOncology Demo!
Discover why more than 1,500 members use 1stOncology™ to excel in:

Early/Late Stage Pipeline Development - Target Scouting - Clinical Biomarkers - Indication Selection & Expansion - BD&L Contacts - Conference Reports - Combinatorial Drug Settings - Companion Diagnostics - Drug Repositioning - First-in-class Analysis - Competitive Analysis - Deals & Licensing

                  Schedule Your 30 min Free Demo!

The organizer of the World Branding Awards, World Branding Forum, headquartered in London, UK, is a global non-profit organization dedicated to advancing branding standards for the good of the branding community as well as consumers. It organizes and sponsors a range of educational programs, including collaborations with leading universities and museums.

The winners are judged through three streams: brand valuation, consumer market research and public online voting. Over 115,000 pet and animal lovers from around the world voted for their favorite brands, in 41 countries, across six continents. This year, more than 1,100 brands were nominated by the public but only 150 were named "Brand of the Year".

"This is a celebration of the best marketers of pet and animal brands from across the globe. As consumer votes constitute 70 percent of the final score, winners of the Awards must have strong brand recall amongst their consumers," explains Richard Rowles, Chairman, World Branding Forum.

Michael Horn, Global Head of Pet Parasiticides, shares: "We are absolutely delighted to have won this global Award again. It recognizes our teams who work tirelessly ensuring brand awareness is high and consumers know what our brands stand for in the ever-changing pet segment and animal health industry."

Brand of the Year logo

World Branding Forum

The World Branding Forum (WBF) is a global, non-profit organization dedicated to advancing branding standards for the good of the branding community as well as consumers. This includes those who work in the branding, design, marketing, advertising, public relations and communications disciplines worldwide. The WBF produces, manages and supports a wide range of programs covering research, development, education, recognition, networking and outreach. For more information visit www.brandingforum.org

Boehringer Ingelheim Animal Health

The lives of animals and humans are interconnected in deep and complex ways. We know that when animals are healthy, humans are healthier too. Across the globe, our 9,700 employees are dedicated to delivering value through innovation, thus enhancing the well-being of both.

Respect for animals, humans and the environment is at the heart of what we do. We develop solutions and provide services to protect animals from disease and pain. We support our customers in taking care of the health of their animals and protect our communities against life- and society-threatening diseases.

Boehringer Ingelheim Animal Health is the second largest animal health business in the world, with net sales of 4.1 billion euros in 2020 and presence in more than 150 countries. For more information visit: www.boehringer-ingelheim.com/animal-health/overview