On September 29, 2021 ChromaDex Corp. (NASDAQ: CDXC) reported a partnership with Sinopharm Xingsha Pharmaceuticals (Xiamen) Co., Ltd. ("Sinopharm Xingsha") to conduct cross-border sales of Tru Niagen in mainland China (Press release, ChromaDex, SEP 29, 2021, View Source [SID1234590456]). Sinopharm Xingsha is a subsidiary of Sinopharm Group, with businesses including pharmaceutical manufacturing, marketing and distribution of drugs, and food supplements and healthcare products. It is the main platform of Sinopharm Group for food supplements and healthcare products. Sinopharm Group is a large healthcare group directly under the State-owned Assets Supervision and Administration Commission (SASAC) of the State Council, with a full value chain in the industry covering R&D, manufacturing, logistics and distribution, retail chains, healthcare, engineering services, exhibitions and conferences, international business and financial services. Sinopharm Xingsha and ChromaDex will also collaborate to secure Health Food Registration in China.
Schedule your 30 min Free 1stOncology Demo!
Discover why more than 1,500 members use 1stOncology™ to excel in:
Early/Late Stage Pipeline Development - Target Scouting - Clinical Biomarkers - Indication Selection & Expansion - BD&L Contacts - Conference Reports - Combinatorial Drug Settings - Companion Diagnostics - Drug Repositioning - First-in-class Analysis - Competitive Analysis - Deals & Licensing
Schedule Your 30 min Free Demo!
Tru Niagen is one of America’s top-selling brands for boosting NAD+ levels and healthy aging. The percentage of people in China over the age of 50 reached 32.8% in 2020 and is expected to reach 45.2% by 2040, according to United Nations Department of Economic & Social Affairs data. The 2020 Chinese Census and National Bureau of Statistics of China estimate that more than 260 million people in China are over the age of 60.
"We are honored and proud to be working with Sinopharm Xingsha and believe this partnership positions ChromaDex as an important player in addressing age-related health issues for the people of China," said ChromaDex CEO Rob Fried.
Tru Niagen is currently available for sale to Chinese consumers on several cross-border marketplaces including T-mall, JD, WeChat, and Kaola. It is also available in over 200 Watsons stores in Hong Kong and Macau.
Tru Niagen is the flagship consumer brand featuring Niagen (patented nicotinamide riboside or NR). Niagen is the world’s most efficient NAD+ precursor on the market, particularly over NMN (nicotinamide mononucleotide). Supplementation with Niagen is backed by 13 published and peer-reviewed clinical trials. Niagen has achieved regulatory acceptance by the world’s four leading regulatory bodies: the U.S. FDA, Health Canada, the European Commission, and the Therapeutic Goods Administration (TGA) of Australia.